PDX International Airport takes great pride in the diversity of local brands and people that make PDX a unique airport experience.
The Port team launched a crowdsourcing campaign on social media, posing the question: "What local shops and restaurants do you want to see at PDX?" Leveraging community interest to encourage local businesses to open a location at Portland International Airport.
This project refreshed and set a new bar for the airport's concessionaire Request For Proposals. Great photography was employed throughout to highlight the diversity of brands and people doing business at PDX. The content was updated to appeal to a visually savvy audience while maintaining brand style and standards for voice and visual language.